It’s my birthday week — so today’s email is a little different. 
I’ve got a wish for you, a few real lessons from my Not Stressed CEO story, and some birthday gifts if you want them.

I started Not Stressed CEO after my once-successful 7-figure business collapsed.
Anyone who’s built something knows: when something in your business fails, it’s personal. You pour so much of your heart and soul into it and when something bad happens, it f**king hurts very very much.

While I already had built a reputation in my local country as a consultant for small business and was getting referrals, I needed to follow lessons learned from making my own mistakes:

• I’d built on thin margins.

• I’d trusted just one market.


Never again. I also wrote about 10 more mistakes I made a few months ago, you can read it here. 


When one door slammed shut, I finally had space to build another house. Or so I thought. The real problem wasn’t time. It was The Fear of Being Cringe — the worst fear of 2025.

Today, the biggest leverage you can have is your own distribution.
 Putting yourself out there is the ticket — for anyone who wants to win at anything that isn’t a video game.

So I did it.


Posted my face. Filmed awkward TikToks. Made offers.


98 times out of 100, I chickened out at the last second. Felt too embarrassed. Didn’t post.


I didn’t go viral. I wasn’t consistent.

But I did learn.
 I unlearned.


I slowly stopped caring about what others might ever think and just focused on what I need to do for my own personal goals. I brainwashed myself out of my biggest fears.

I just heard a beautiful phrase this week:

Embarassement is the cost of entry.

That hit me hard.


Every year on my birthday, my wish has always been the same: courage.
 Friends call me brave — but I never really felt it.


Only after living through some of my biggest embarrassments have I actually started to believe I’m becoming that version of myself.

So my wish for you is simple:
 Courage. 

To show your face. To post the thing. To pitch again. To rebuild after you fall.


Courage to be embarassed — it is part of the process, it is the bridge to the win.

🎂 Birthday gifts for you (and a nudge)

If you need a push to get out of your own way, here’s mine. 


Everything’s $37 — because that’s how old I am this week.

1. 1-hour strategy sessions — $37


   5 spots only at this price. Use it for anything: site audit, sales pipeline, next launch, or just a sanity check.
 👉 Book here.

2. My course “$10K in Sales in 90 Days” — $37

   +
 6 months in my private coaching group, free.


   Perfect if your sales are slow or you’re stuck at zero. Out of all the marketing advice, this is just focused on getting you to the first five figures as fast as possible. Nothing that dilutes focus at this stage of building your business. 👉 Get it here.

All valid only till July 16th. I would really like to meet as many of you as possible, but if you know friends/colleagues who might benefit from these, I would appreciate if you would forward it to them (or send it to them as a birthday gift!).

And if you want my 37 life lessons from 37 years, they’re here (read the captions):

Thank you for being here!

I LOVE YOU ALL! 💗💗💗

Ausra

p.s. if anything, just email me, I read it all!