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This Makes Me Want To Start A Fashion Business... Again

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If you have a product based business, there is one thing that can feel very frustrated: the amount of NEW imagery you need to constantly push in order to stand out on the social media. That is a lot of work and especially - a lot of very expensive work.

And the second you post them? Poof. You need 20 more.

Since most of the companies I work with right now are often smaller fashion or lifestyle product businesses, I know that the possibilities of AI in the area have looked promising, However, after testing many tools, we have found some that have some good capabilities, but it wasn’t exactly there yet.

So this new ChatGPT update that came out last week left me both very impressed and very excited. From now on, the fantasy is the only limit. And maybe ChatGPT content policies. 😅

Since last week, ChatGPT can generate insanely realistic, professional-level images — with your product in them — in minutes.

Here’s what it can do now (and some ways I tested it out):

⚡ Realistic product photography — no shoot required
Want your skincare bottle on a marble bathroom shelf with natural morning light? Or your summer sandals on the feet of a girl walking through Mykonos?
Done. One prompt. One click.

📝 Add clean, readable text into your images
This one’s new — and huge. No more Canva. You can now design full ad creatives with legible, on-brand copy: headlines, callouts, captions, quotes. All baked into the image.

🎯 Generate scroll-stopping ad campaigns
Give it your vibe, your target audience, and your offer — and get back multiple ad concepts with visuals and copy. Perfect for Meta, Pinterest, email banners, whatever you’re running.

📦 Fake but real-looking UGC content
Think: girl unboxing your product in her apartment, happy customer selfies, “shelfie” flat lays, cute reels-style frames. Looks like a content creator made it — but it’s all AI.

This is truly impressive

📱 Content for every platform, without burnout
Instagram carousels, LinkedIn graphics, TikTok backgrounds, email headers, Pinterest pins. You can pump out assets daily without begging a designer or burning out your budget.

So what’s the catch?

You’ll need ChatGPT Pro to use the image generation feature — it’s $20/month, but honestly, it’s the cheapest creative team you’ll ever hire.

And it’s only going to get better.

More control, better lighting realism, animation, styling options — and soon, I bet, full video campaigns will be AI-generated too. You’ll be able to launch a whole brand from your laptop.

I’m excited.

P.S. Next week I will be introducing a new spin to this newsletter - moving forward, I will be exploring monthly themes so we could go slightly deeper in a certain topic over a few weeks. You'll read more about it next Monday - to make sure you never miss an email again, here’s what you have to do 👇