Why Being “Basic” Will Kill Your Business (Especially in Competitive Niches)

Let’s talk about what nobody wants to admit:

If you’re building a business in a crowded niche—think dropshipping, POD, building a brand with a product that is nice but doesn’t bring anything new to the market or anything on Etsy/Amazon—you’re competing with THOUSANDS of others who look exactly like you.
Same products. Same photos. Same sales pitch.

What happens when you blend in?
🚨 Customers stop noticing you.
🚨 Your only leverage becomes competing on price (the fastest way to burn out).

🚨You want to give up too soon.
🚨 You hit a wall.

You Don’t Need to Reinvent the Wheel—Just Make It Cool

Being basic = playing it safe. But the businesses that grow fast in saturated spaces are the ones that take risks and bring personality to their brand. They differentiate in one or more key ways:

💡 Brand Story – Your backstory and WHY can make you unforgettable.
💡 Design – Packaging, colors, and product presentation that pop.
💡 Content Strategy – A bold voice and marketing that stands out.
💡 Customer Experience – Surprise-and-delight moments that turn buyers into raving fans.

Example: Two Candle Brands—Which One Would You Choose?

Candle Brand A:

• Basic soy candles with names like “Lavender Bliss”

• Standard brown jars, minimal branding

Candle Brand B:

• Bold, funny product names like “Smells Like Procrastination”

• Cool packaging, vibrant colors, and storytelling that makes you laugh

Same product at the core, but Brand B wins because it breaks the pattern. It’s memorable, relatable, and easy to share.

Stop Competing on Price, Start Competing on Experience

If you want to build a thriving business, especially in crowded markets, you need to:
1️⃣ Develop a clear brand identity. What do you stand for?
2️⃣ Go beyond selling products—sell a vibe.
3️⃣ Talk directly to your niche audience. Forget trying to please everyone.

The fastest way to stand out?
Be bold. Be real. Be anything but generic.

Whenever you’re ready, here are a few ways I can help you:

1️⃣ 1-on-1 Consulting
Tap into my 15+ years of experience in sales & marketing to fix your offers, close more sales, and gain complete clarity on your next steps.

2️⃣ Coming Soon: How to Launch & Scale an E-Commerce Business Course
This is your exact blueprint to go from 0 to $10k in 90 days.
It’s not just for first-time business owners—it’s for anyone running a product-led e-commerce brand that’s struggling to hit consistent $10k months. As I work with clients, I notice a common theme: the basics are missing. This course fills the gaps and gives you the roadmap to scale your business as quickly as possible.