The 5 Hidden Triggers That Make People Hit ‘Buy Now’

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Boost Your Sales Efficiency

Most entrepreneurs rely on just one sales trigger.
They find something that works—like urgency or discounts—and milk it for everything it’s worth.

That works… for a while.

But eventually, you hit a ceiling. The sales stop growing, and you wonder why.
Here’s the answer:

You’re not speaking to all your customers.

People have different buying triggers, and if you’re only using one, you’re leaving money on the table. Some respond to authority, others to social proof, and many to exclusivity or frequency.

Let’s break down some of the most powerful triggers and how you can use them in your offers.

1. Authority

We trust experts. It’s wired into us. When a credible person or brand recommends something, it suddenly feels more valuable.

How to Use It:
💡 Share testimonials from recognized names or media mentions.
💡 Highlight any credentials, awards, or features.

Example: “As featured in Forbes, our method has helped over 10,000 business owners boost their sales.”

Sometimes, you need to seek out media opportunities or affiliations with key persons of influence not just for immediate affect, but for that “as featured in” badge. I recently wrote a post about how to work with media and get free press.

2. Scarcity

People want what they can’t have—or what’s about to disappear. Scarcity makes every offer feel more urgent.

How to Use It:
💡 Use limited-time offers or exclusive product drops.
💡 Be honest. Don’t create fake urgency—it kills trust.

Example: “Only 3 spots left in our coaching program. Once they’re gone, that’s it.”

Most ecommerce platforms allow you to add “just X items” available on your store very easily.

3. Social Proof

Nobody wants to be the first to try something. We look to others for reassurance before we buy.

How to Use It:
💡 Showcase testimonials, case studies, and user-generated content.
💡 Leverage influencers or customers with loyal followings.

Example: “Join 5,000+ happy customers who have transformed their sales strategy with our product.”

Read my previous post about how to get more customer reviews here.

4. Frequency

Sometimes it’s not about one big pitch—it’s about showing up consistently. Repetition builds trust. People need to see your offer multiple times before they bite.

How to Use It:
💡 Don’t be afraid to repeat yourself.
💡 Keep showing up with value-driven content around your product.

Example: “You’ve seen how this works. Now it’s time to try it for yourself.”

It is said that a customer needs to see a product on his radar between 8 to 10 times before he decides to make a purchase.

5. Exclusivity

People love being part of something special. If it feels exclusive or hard to get, they’ll want it even more.

How to Use It:
💡 Create VIP groups, early access offers, or limited membership programs.
💡 Use words like “invitation-only” or “members get first dibs.”

Example: “Only available to our VIP subscribers. Join today to unlock exclusive content.”

How to Recognize Your Customer’s Triggers

• Observe Their Behavior: Are they price-sensitive or FOMO-driven?

• Survey Your Audience: Ask what motivates them to buy. You’ll be surprised how honest people can be.

• A/B Test Your Offers: Try different triggers and track what works best.

The Power Move? Combine multiple triggers. Hit them with authority, social proof, AND scarcity, and you’ll have an offer no one can ignore.

Whenever you’re ready, here are a few ways I can help you:

1️⃣ 1-on-1 Consulting
Tap into my 15+ years of experience in sales & marketing to fix your offers, close more sales, and gain complete clarity on your next steps.

2️⃣ Coming Soon: How to Launch & Scale an E-Commerce Business Course
This is your exact blueprint to go from 0 to $10k in 90 days.
It’s not just for first-time business owners—it’s for anyone running a product-led e-commerce brand that’s struggling to hit consistent $10k months. As I work with clients, I notice a common theme: the basics are missing. This course fills the gaps and gives you the roadmap to scale your business as quickly as possible.