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The Clever Trick This Restaurant Used to Boost Cocktail Sales

Drive More Sales Using Their Strategy

Reading time: 3 minutes.

I’m back from my little holiday and I have a lesson from a lovely restaurant I visited that I want to share with you. Today’s lesson is short and fun —hopefully, it will inspire you to explore some creative ideas for the new season!

The lesson is about my favorite topic: making customers excited about buying from you. 😎

Many of you know that most restaurants generate the most profit from alcohol sales, especially cocktails priced at $15+. However, most people view cocktails as a bit of a treat and usually opt for wine, beer, or a non-alcoholic beverage with their dinner. Recently, I visited a Lithuanian restaurant “Toli nuo Klasikos” and was impressed by how they persuaded all their guests to order cocktails with their food. This restaurant is primarily known for its food, so fancy cocktails usually aren’t very popular menu items.

What this restaurant did was create a special cocktail menu that looks like a beautiful coffee-table book. It’s a limited edition of just a few copies, preciously shared with their dining guests. The menu book is dedicated solely to cocktails, each connected to famous artists, movies, and musicians. I’ve taken some photos of the menu, which you can see in the gallery below.

This approach is brilliant because choosing a cocktail can often be overwhelming due to unique names and descriptions that leave you clueless about what you’re going to get. Here, you look for a cocktail that matches your mood and personality, and as a bonus point you also get a conversation starter. You’re also likely tempted by more than one drink. Note how cleverly they handle the pricing—the numbers next to the cocktails look more like a creative detail than a price, making you forget about the cost and immerse yourself in the experience of tasting one cocktail after another.

What’s your opinion on this idea? I’d love to hear your thoughts (remember, you can always reply to me—I’m a real person and always happy to receive an email from the readers of this newsletter).

Now, think about it—how can you use creativity and out-of-the-box thinking to generate more excitement about the products you’re offering?