Borrow. Sell. Repeat.

You don’t always need to create something new to make more money.


Whether you’re just getting started — or you already have a product or two live —
sometimes the smartest next move is to sell something that isn’t yours. Not in a sleazy, dropshippy, copycat way.


I mean: look around.


So many people are making incredible things but have no clue how to actually sell them.
You probably have seen one. They’ve got the product — but not the strategy, not the audience, not the marketing muscle. Meanwhile, you’ve got the tools, t

he ideas, the list, the know-how.


So why not team up?


It’s one of the lowest-risk, highest-leverage ways to expand your offer — fast.


No manufacturing. No upfront costs. No paying influencers to bring in more eyeballs on your brand. Instead, you focus on collaboration and sales strategy.

Here’s what to do:

1. Look around you. For real.
 Ask:

• Who do I know that’s great at creating things?

• Who’s always tinkering, building, making, offering, but doesn’t sell much?

• Who has a product that I would be proud to promote?
 Could be a friend who makes candles, someone who writes ebooks, a nutritionist, a designer, a local shop, a hobbyist with genius ideas but no clue how to launch. You don’t need the spotlight — you need the split.

2. Propose a simple partnership


   No need to overcomplicate.
Just say: “I’ll help you sell it — you focus on the product, I’ll focus on the marketing. Let’s split what we make.”

   No upfront investment.


   No manufacturing.


   Just sweat equity + sales strategy.

   This is exactly how I have built a sample sales business and scaled it to 7 figures. I never created any products of my own for it.

3. Create a limited offer together


   Launch it like an event, not just a product. Events excite people!

• A 3-day pop-up

• A live Zoom Q&A with product drop

• A joint workshop where the offer is only available at the end

• A behind-the-scenes vlog → sales page


  Make it special. Make it easy.
Use the moment to test demand without risk. Not only this is good for making more money, but this is how you can test a variety of different ideas for your own future as well as exchange audiences with other creators.

Other ways to find something to sell (without building it yourself):

👉 Resell or license something


Got a friend with a digital product collecting dust? Ask to license it.
Could you repackage someone’s under-marketed guide, spreadsheet, training, or template — and split the sales?

👉 Co-host an online event with a built-in upsell


Invite a guest expert and turn the replay into a product. Or upsell into a workshop series.


Easy to do, cheap to run, great for growing both lists.

👉 Curate, don’t create


Bundle other people’s products into one themed offer.
Example: “The Tiny Brand Starter Pack” — logo designer + photographer + Canva template person = one price, one offer, split payout.

👉 Be the connector


If you’re great at operations or sales, don’t create anything.


Just partner with two people — one with a product, one with an audience — and structure a

Why this works:

Because product people often aren’t sales people.


And sales people often don’t want to start from zero.

If you’re the one who can see the bridge — you’re the one who makes the money.

So if you’ve been sitting around thinking, “What should I sell?”


Maybe the answer isn’t: create something new.


Maybe it’s: go help someone else sell what they already have. It’s faster. It’s smarter. And it might just change both your lives.

Oh and also I wanted to share this with you - a little something to get to know me better, but also some very honest lessons from both good and shitty jobs I’ve had over the years:

Ausra


Not Stressed CEO